Feyen Zylstra (FZ) is an electrical contractor based out of Grand Rapids, MI. They received a new logo and branding package with the goal of positioning the company as modern, tech-forward, and state-of-the-art. I was responsible for implementing this vision throughout their marketing materials. Using their new branding, I created a cohesive line of print and digital work.
Print Design
I designed print materials for their marketing team, such as line cards, brochures, icons, and greeting cards. While designing brochures, consistency, flow, and visual interest were key.
Social Media
While on FZ’s marketing team, I managed their social media feeds, which included LinkedIn, Facebook, and Instagram. I collected stories, project info, and photos from across the company to include in posts; I also designed graphics, managed social ads, photographed job sites, and reviewed monthly analytics.
Event Promotion
FZ hosted the local National Night Out every year and the marketing team managed its promotion. I designed banners, yard signs, and flyers for the event. I also published social media posts to promote it.
