Hudsonville Winery
LOGO, package design
As a design challenge, I chose to redesign the logo and packaging for a local winery.
I focused the logo around the hometown aspect of the winery; the logo mark makes use of a house symbol, with a wine bottle to form its chimney. Europa is featured as the logo text to convey a sense of modernity and sophistication.
For the packaging, each illustration uses a consistent color palette and style choices. Hudsonville Winery hosts four types of wines: red, white, fruit, and dessert. With this in mind, I chose to organize each variety by background color. The color palette conveys a warm, balanced feeling that works on an interchangeable level for the packaging and logo.
L–R: Logo drafts, progressing from beginning to end
Final logo design
